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What is scent science? Why do you love Rose and hate Jasmine?

I really wanted to address the science behind why one scent makes your soul feel alive and another make a face. So many times at my work events when customers are smelling some of Bare Pits most popular scents (love rose, vanilla orange, lavender vanilla, vanilla rose dream, jasmine tea, and breathe), I get mixed looks.

Some scents make you feel alive and awake and others remind you of a bad memory.

There is also a difference you will smell and feel with the organic essential oils we use in our natural deodorant products.

So.....What is scent science?

What is scent science?




There’s much more to scent than meets the nose.

Research tells us that the sense of smell affects about 75% of our daily emotions, and plays an important role in memory. The sense of smell is different from the other senses, because it is processed first by the limbic system, the same part of the brain responsible for memory, perceptions, and emotions.

It is powerful and fast because it is the only sense that goes directly to the emotional part of the brain without intervention along the way.

Behind the marketing and advertising appeal of a scent is the science. The human nose is a sensitive organ that can detect more than 350,000 different scents.It is the close connection of the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, that is said to be responsible for the power behind the sense of smell.

How does Scent Branding/Marketing Work?

Olfaction, the sense of smell, is the process of receiving volatile chemicals that flow through our nostrils from the ambient air around us. Each odor has its own molecular shape, and finds a unique set of receptors within the human olfactory system.

Humans have over one thousand of these odor receptors, and can easily identify over 10,000 individual scents. Scent marketing works to create specific responses in the consumer, and scent branding can help to imprint a custom pleasant smelling scent formula into the memory directly into the consumer’s emotional centre.

Organic Essential Oil Facts Used In Bare Pits organic pit care products:
  • Essential oils have the unique ability to impact both the body and mind – crossing into the physiological and the physical.

  • 100% pure essential oils offer health benefits through their anti-bacterial properties that neutralize the air and fight the spread of air borne bacteria. Essential oils also promote physical and psychological benefits for the mind and body.

  • 100% pure essential oils are derived from the essence of plants. Therefore they carry the health and cleansing properties of those plants.

  • Essential oils eliminate bad odors rather than simply mask them, including cigarette smoke.

  • Essential oils, when inhaled as diffused oil micro-mist, help to boost the body’s immune system.

  • Scientific research confirms that essential oils fight and eliminate air borne bacteria, viruses and molds.

  • Many hospitals in the UK diffuse pine oil in burns units to prevent the spread of infection.

  • Essential oils have been part of cough medicines for many years for the power behind the sense of smell.

  • Aroma and 100% Essential oils combine to capture the essence of nature, indulge the senses and revitalize the air.

The Nose




The human sense of smell plays an important role in memory because scent receptors in the nose connect directly to the section of the brain responsible for memory and emotions. So powerful, in fact, the nose is believed to affect 75% of our daily emotions.

It is the close connection of the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, that is said to be responsible for the power behind the sense of smell.

Did you know…

The sense of smell works 24 hours a day and is the one human sense that cannot be ‘switched off.’

The human sense of smell affects 75% of daily emotions and plays an important role in memory.

The human nose is believed to be able to detect up to 350,000 chemicals. Emotion can be communicated by smell.

There are suggestions that smell can influence mood, memory, emotions, mate choice, immune system, and hormones.

Scenting does not impact on judgment and has been tested to prove that it cannot cause obsessive behavior. Academics and researchers agree that scents are effective simply because they create a mood which validates intentions.

Smell amplifies the sense of taste. Try this… if peeled pieces of apple are placed in one bowl, and peeled pieces of potato in another, and then the nostrils are held completed closed while a piece from one bowl is sampled, the two tastes are indistinguishable. That’s why a head-cold severely impacts your appetite and sense of taste


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